Lotus has long been celebrated for its motor racing heritage and light-weight, two-seater sports cars – crafted with the driver in mind. 

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As the automotive landscape has evolved, so too has Lotus, shifting focus to cater for a new audience with a range of electric vehicles designed to meet the modern drivers’ needs.

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The launch of the all-electric range marked a pivotal moment for the brand, requiring a fresh marketing approach. To introduce Lotus’s new fleet to our audience, we targeted a series of events: ​​

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• Collaborating with Savile Row’s first all-female tailors at the Savile Row Concours to create an integrated Lotus brand experience. 

• Launching the Emeya GT at Lotus’s flagship store, offering VIP customers and influencers an exclusive opportunity to unpack the design and production process of the car with its creators. ​

• Showcasing the Eletre SUV at a family-focused music festival, allowing potential customers to experience the cars practical benefits and unparalleled performance firsthand.

 

Despite tight timelines, limited budgets and ambitious targets, we smashed Lotus’s KPIs for test drive bookings and sales.